Website Conversion Checklist

A page-by-page review that checks whether a web page explains itself clearly and makes the next step easy to take. 21 checks in 7 sections, from first impression to the thank-you page.

What is inside (21 numbered checks with tick boxes):

1. First impression: A first-time visitor can tell within a few seconds what you offer and who it is for
2. Audience fit: The page says plainly who the offer is for — and who it is not for
3. Offer clarity: There is one main offer on the page, without distractions
4. Contact and next step: A visitor with a question can reach you easily
5. Forms and qualification: Application or enquiry forms ask only for what you truly need
6. Visual and technical: The key message and main call to action are visible without scrolling
7. Copy and expectations: The copy is about the visitor's problem and outcome, not about you